Your company spends a lot advertising without increasing sales.What are your solutions to the problem?

Question

Your company spends a lot advertising without increasing sales.What are your solutions to the problem?

Answer 1

Sack the advertising manager.

Answer 2

Improve the advertising by using better advertsiing agencies, of get a better idea of your core market and what type of advertsing works best for them.

Failing all of that, scrap the advertising as its an unecessary expense.

Answer 3

I would say logo if your logo is boring and not rememberable that could hurt you in advertising you can advertise all you want but if people cant remember your advertisment they will not come but if you have a logo that makes people remember you something fun catchy or whatever your advertisemnts will also be remembered catchy slogans work will my company logo and buisness name get remembered the name of my company is Madman Signs & Reproductions, Inc. and my logo is of an old school gangster with a zuit suit and hat holding a tommy gun when i hand my advertisment or buisness cards out people always comment on them in a great way so they always hang on to them because they dont get to many b/c or ads that have a unique logo  to me it all about logo but thats my thought and im sure people would disagree with me on that also your logo need to be consistent with all you advertisments wether it be ads, car graphic or whatever your logo is what people are going to remember the most next to your service you provided them.

Answer 4

Make sure you're in the right places and that you're not depending on a few placements. Ads need to be like a regular drum beat. Also, remember that advertising doesn't pull in sales without an offer, and you can't track the effectiveness unless you build in a way to correlate specific $ amounts of sales to the advertising. So re-evaluate your advertising first.

Advertising is actually proven best for promoting brand identity and awreness, though. You need to also include publicity in your communications plan, which is best for targeting your core market and reaching new markets. Publicity allows more detailed information with well-crafted messages, and it has the added credibility over advertising in that it's a third-party endorement as it's not paid placement by you.

You can also develop a direct mail campaign--not a single mailing, but a campaign of multiple mailings.

Answer 5

need to advertise better in new places / settings use polls to assess whether the advertising is being noticed by customer

Answer 6

There's a lot more to marketing/sales generation than advertising - take a look at what and how you do it, measure results and see how it stacks up - tempted to stop yer advertising and spend money on something else but until you know WHY, thats just shooting in the dark.

What are your competitors doing, what works and why? Can you product/service sell more - or is it going downhill (think of selling 5 year old old mobile phones with todays models - however good your marketing youre not gonna impact sales cos no-one wants or needs that old product anymore)  Did your advertising work before, why and what has changed?

Answer 7

You asked this previously, or somebody did.  You first have to determine what is keeping sales down.  There are many reasons other than advertising.  Advertising cannot help a product that is bad, overpriced or not available.  Check those possibilities first.

Answer 8

A couple of things.

I would examine where your advertising is - are you reaching your target market?

You can spend the most and have the best advertising but if your product or price point is off it is a fruitless effort.

If the advertising really isn't working maybe it is time to look at issues beyond the advertising perhaps there are some underlying issues - like mentioned: price , competitive market etc.

There is a buyer for everything if it is priced right and easily accessable.

Good luck.

Answer 9

1. Ask your ad agency if they can measure results. If they can't, fire your agency.

2. Ask your head of marketing what the average value of a customer and ROAS are. If they can't answer, fire your head of marketing.

3. Look at other advertising channels.

4. Look at what you're doing online. If you can't make money there then you've got a problem that goes beyond advertising.