Your company spends alot advertising without increasing sales.What are your solutions to the problem?

Question

Your company spends alot advertising without increasing sales.What are your solutions to the problem?

Answer 1

Get to the basics first segment the market study the market trends, buying process, take consumer surveys to know what is lacking

and foremost don't try to sell the FEATURE of the product but a benefit

For example the feature

"Ask questions and get answers on YAHOO ANSWERS"

Now this with benefit

"more than 1 million people are ready to give marketing ideas for your next campaign on Yahoo Answers"

Which sounds more appealing to you ?

Hope that makes sense ?

Answer 2

1. Fire the sales manager

2. Do some market research to find out from your current customers where they get their information (what print media, what TV, what radio, etc.)

3.  Test market in the areas provided by your current customer's information.

Answer 3

Narrow the problem, determine what is holding back sales.   Awareness studies will tell you if the advertising is getting noticed.  If your advertising objective is to increase sales, then perhaps the execution is too brand oriented.  Offer discounts and convert the advertising to price-and-item to increase sales in the short run.  

Look at your distribution.  Do you have adequate market penetration to support the advertising?  (If you are not in the stores, no advertising can create sales.).

Look at your price relative to competition.  Is it too high?

Is your sale problem due to too few people trying the product, or are you not getting repeat purchases?  Advertising can help with trial, it can't help make people buy again if they don't like it.

The sales problem might not be related to advertising at all.  Re-consider all of the four Ps: Product, Price, Place, Promotion.  If you determine that it is the advertising, then determine whether its the message or the media.  Do the ads give the consumer enough reason to act, or is the problem with the media selection: wrong target, wrong timing, Reach vs Frequency, wrong geography etc.

A big advertising budget cannot increase sales when there are problems elsewhere.  Do research to find out what the problem is, then fix it.

Answer 4

fire the person in charge of advertising