crafts movement

Answer 1

 The craft or The Arts And Crafts Movement (ACM), an international design movement that originated in England, is aimed to promote a return to traditional or hand craftsmanship. The Arts and Crafts Movement developed against the transformation of Britain due to the industrial revolution, and therefore it advanced proposed economic and social reform and has been seen as essentially anti-industrial.

William Morris, founded a firm of interior decorators and manufacturers and is particularly remembered as a book designer, artist and writer for this movement.