"Anticipation is half the fun", did some product have this as their slogan? Or maybe an advertising campaign?

Question

There's this saying that I recently came across that I used to use all the time, "Anticipation is half the fun". The thing is, I saw this somewhere a long time ago, probably on an advertisement for some product or something somewhere. I guess it would have been within the last 6 years or so. Anyone have any clue what I'm talking about? It's killing me that I can't think of it. Thanks!

Answer 1

Heinz Ketchup, they used the Carly Simon song "anticipation" in their ads. It was all about how it takes a while for the ketchup to come out of the glass bottle.