"Exxon Mobil's $10.9B profits fall short of expectations"...?

Question

got this as a headline on yahoo!'s homepage just now.... how does a statement like this make you feel?

Answer 1

That a company's (regardless of amount) profits are short of what they expected...

Next, someone will say how much is too much for you and I to earn on our paychecks...

Answer 2

Wow that means they must raise the prices. I hope $6 dollars a gallon will settle with them. When it gets that much Im riding a bike.

Answer 3

short

Answer 4

Would you people please at least TRY to do some research?  Oil is not the only source of income for the oil companies.