"Yahoo Search Marketing" question.?

Question

Thank you very much for sending the email, SMART START SERIES.

It is very helpful and I look forward to the emails that follow. This

will give me a better idea of the Yahoo Search Marketing system. I

see I need to make some changes already.

Following is a print of my 4 campaigns.

I don't understand the "Avg. CPC ($)" column.

Where did the values of $1.99 and $2.48 come from?

Is there any way I can lower these figures?

Can't I insert a bid value?

Obviously, there are things about this proceedure that I don't understand.

Please give me a hand here.

======================================...

Campaign Status Daily Spending Limit ($) Impressions CTR (%) Clicks Avg. CPC ($) Cost ($)

CarAuction Active 5.00 1,501 0.53 8 1.99 15.94

PaidSurveys Active 5.00 532 0.75 4 2.48 9.90

Campaign 001 Active 5.00 0 0 0.00

LegitJobs Active 5.00 0 0 0.00

======================================...

Thanks for the help.

Answer 1

Here it is>

Daily spending limit: Maximum amount of money that you will like to spend on this particular campaign (eg : Car Auction). When the daily limit is reached campaign will become inactive and you will not incure further charges.

Impressions: Number of times the add is served (shown on yahoo search)

CTR(%): click through rate, this is the ratio of number of impressions / number of clicks.

Avg. CPC: This is cost per click, average amount that is charged per click. Average amount is decided by many different factors with in yahoo's engine.

Cost: total cost that you have incurred for this particular campaign (over number of days or month)

You cannot lower the CPC, this depends on many factors, but what you can do is reduce the amount (bid) that you will like to spend on individual keywords. This way you will see less impressions and overall you will be charged less (implies less customers too). Decreasing your bid value too much may mean no impressions and clicks

Yes, you can insert a bid value for each individual keyword that you enter.