website and search engines

Answer 1

According to Prof. William Lorenz, who first tagged the word on to a little known niche area of Internet marketing, "Domaineering" has now become well known as the web-based marketing business of acquiring to monetize Internet domain names specifically by their use as an advertising medium or platform. A key point is that Domaineering differs from primarily speculating on domain names as intellectual property investments for resale as in "Domaining" where generating advertising revenue is considered more of a bonus while awaiting a sale. Analogous to the index headings in the yellow pages of a phone book, the domain names function as virtual Internet billboards with generic domain names being highly valued for their revenue generating potential derived from attracting Internet traffic hits. Revenue is earned as potential customers view pay per click ( PPC ) ads or the Internet traffic attracted may be redirected to another website. Hence, the domain name itself is a revenue generating asset, not only functioning as a web address. As the value is intrinsically in the generic keyword domain name and not in a website, these domains are not intended to be developed into a conventional websites because they are more valuable to their owners as an income producing advertising platform. As with traditional advertising, domaineering is partly art and partly science. Often to be the most effective as advertising tools, the domain names and their corresponding landing pages must be engineered or optimized to produce maximum revenue which may require considerable skill and good knowledge of search engine optimization ( SEO ) practices, marketing psychology and an understanding of the target market audience's demographics. Domaineering generally utilizes a firm offering domain parking services to provide the sponsored "feed" of a word or phrase searched for thus creating a mini-directory populated largely by advertisers paying to promote their products and services under a relevant generic keyword domain. Occasionally content is added to develop a functional mini-website. Ethical domaineers and others who advertise online using generic keywords as metatags believe domaineering provides a useful, legal and legitimate Internet marketing service which helps better organize the world wide web. Domaineering is practiced by both large companies who may have registered hundreds or even thousands of domains to individual entrepreneurial minded domaineers who may only own one or a few.