“The concept of competitive advantage is as important for non-profit organizations as it is forprofit org.?

Question

“The concept of competitive advantage is as important for non-profit organizations as it is forprofit org.?

Answer 1

I agree, just by the very definition of Competitive Advantage. When a firm sustains profits that exceed the average for its industry, the firm is said to possess a competitive advantage over its rivals. A CA exists when the firm is able to deliver the same benefits as its competitors at a lower cost (cost advantage), or deliver benefits that exceed those of competing products (differentiation advantage). Thus a CA enables the firm to create superior value for its customers and superior profits for itself. This is obviously desirable, whether you're running a retail business like Starbucks or running an orphanage.